As a UX Designer and Lead of the Front-End Development Team for the Unit4 E-Commerce platform, I was responsible for both the design and development of a generic white-label E-Commerce platform and tailored solutions for clients undergoing digital transformation with their business.
Key Achievements:
- Development of White-Label E-Commerce Platform: Designed and developed a generic white-label E-Commerce platform tailored for wholesale organizations in the B2B domain. This platform also enabled these organizations to implement a B2C strategy by selling directly to customers, providing flexibility and scalability.
- Customization for Client-Specific Needs: Leveraged my design expertise to assist clients in their digital transformation, adapting the white-label solution into tailored e-commerce experiences that aligned with their specific business requirements and customer propositions.
- Seamless Integration: Ensured that the white-label platform could be seamlessly customized, offering clients a flexible base to build their unique e-commerce propositions without starting from scratch.
- Design System Implementation: Created a comprehensive design system that included interaction design principles, analytics integration, and front-end component libraries to streamline development and ensure consistency across client solutions.
- Enhanced User Experiences: Focused on delivering intuitive and engaging user experiences through detailed interaction design and ongoing user feedback, by integrating cutting edge user analytics tooling from Sitecore and Google, resulting in improved customer satisfaction and increased adoption of the platform.
#e-commerce #interactiondesign #designsystem #analytics #front-end
Unit4 is an international software company that designs and delivers enterprise software and ERP applications and related professional services for people in services organizations, with a special focus on the professional services, education, public services, and nonprofit sectors. It has subsidiaries and offices in 23 countries across Europe, North America, the Asia-Pacific region and Africa.
Unit4 E-Commerce Platform – Extensive E-Commerce Platform, Online shop experience – 2013-2015